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Write a Successful Press Release
A press release is one of the primary ways you can communicate news about your company to the media. Reporters, editors, and producers are hungry for news, and they often depend on releases to tip them off to new and unusual products, company trends, tips and hints, and other developments. In fact, much of what you read in newspapers, magazines, or trade publications, hear on the radio or see on television originated in press release form. Unfortunately, the average editor receives as many as several hundred press releases each week, the vast majority of which end up getting "filed." Your challenge is to create a release that makes the journalist want to know more and discover that your story is one they must tell.
Sample Personnel Press Release
WEST VALDEVA, Conn; December 10, 1996 - FlagBenders USA, manufacturers and designers of custom flags and banners, has named Jim Sweeney as its new Vice President of Sales.
Sample Tips Press Release
Now that the June wedding season is upon us, you'll no doubt be looking for the perfect gift for the new bride and groom.
